This Business of Music

 Yeah, yeah. You don’t want to “go corporate” and you don’t “need help from professionals.” You “DIY” all the time and “jam econo” all day long. Well, if that’s your attitude: you’re dumb. Every band can use a bit of help if they want to break into the business of music. And it is a business. So if you’re completely befuddled, confused, or just don’t know where to start, I’d highly recommend this event going on tomorrow at the Walker Room of the Dean Rusk Center (next to the UGA main library). Everything from what to do when a venue won’t pay you to dealing with matters such as copyright and how to make money selling your stuff. I’ve worked with a few of the speakers on these panels and I can tell you that they know what they’re talking about. So head out there and get some good learnin’ in. It may just make your career.

Schedule below:

2:30 – 2:45 Registration (free admission!)

2:45 – 2:50 – Welcoming remarks, Karli Swift, Sports and Entertainment Law Society

2:50 – 3:00 – Opening statement, David Barbe, Director, UGA Music Business Program
3:00 – 3:45: Session I – Building Your Team
Panelists: Jonathan Leonard, Entertainment Attorney, Jonathan E. Leonard, PC
Lisa Moore, Director, Georgia Lawyers for the Arts
Rasheed Muhammed, Business Manager, SunTrust Sports and Entertainment Specialty Group
David Lowery, Artist, Cracker; Professor, UGA Music Business Program
Moderator: Deborah Gonzalez, Of Counsel, Timmons Warnes & Anderson

3:50 – 4:35: Session II – Performance Rights Organizations
Panelists: BMI Representative
ASCAP Representative
Pete Dugas, Owner, TSAV Publishing
Moderator: David Barbe, Director, UGA Music Business Program

4:35 – 4:55: Break and Networking

4:55 – 5:40: Session III – What’s in a Name: Branding Your Band
Panelists: Michelle Roche, Owner, Michelle Roche Media Relations
Michelle Gilzenrat, Music Editor, Flagpole
Kristen Fancher, Trademark Attorney, Greenberg Traurig
Killick!, Artist
Moderator: Jared Bailey, Director, AthFest

5:45 – 6:30: Session IV – Beyond the Radio: Alternative Ways to Make Money with your Music
Panelists: Randy Whatley, President, Cypress Media
Steve Weizenacker, Television and Film Attorney, Lewis, Brisbois, Bisgaard & Smith, LLP
Nikki Marshall, Owner, Red Clay Clearances
Moderator: David Shipley, Professor, University of Georgia School of Law

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4 comments

  1. Anonymous · · Reply

    “You DIY all the time and jam econo all day long. Well, if that's your attitude: you're dumb.”

    Jordan, I'm worried that your use of these terms represents a fundamental misunderstanding of DIY and The Minutemen's credo of “Jam Econo”. These are both tools that one uses so as to deliberately exist outside the corporate machinery. They're not slacker excuses, they actually represent a lot of work.

    -Gordon

  2. I actually meant it in a sarcastic fashion as in people who have no idea what it means to “jam econo” or “DIY” but throw the terms around regardless. I should've put quotes around them to indicate so. This has been rectified.

  3. Anonymous · · Reply

    You da man.
    -Gordon

  4. Adam U. · · Reply

    Just wanted to emphasize how awesome of a panel this was. Wouldn't have known about it if it weren't for AMJ (even a few Mbus alum didn't know about it). Hopefully they advertise it better next year.

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